What is Martha EDU?
Martha EDU is a social enterprise interested in the innovation and development of educational tools for people with hearing disabilities. Martha’s products are the result of continuous research and study of the best educational methodologies in Arabic-Jordanian Sign Language. Our educational products are supported with Arabic, English, and an interactive application that displays visuals and videos with child-friendly cartoon characters in collaboration with talented children who are proficient in Jordanian-Arabic Sign Language.
Digital safety of children and their families is at the heart of our work. Our products provide a safe, meaningful, and engaging child-family learning experience. The content and functionality have been prepared and tested by both users and top experts in the field, who ensure that children are protected from harmful or abusive content. In addition, the product will offer age-appropriate privacy settings in line with European Strategy for a Better Internet for Children and recommendations of UNICEF’s Guidelines for Industry on Online Child Protection.
Clarify a problem
Most people who identify with a hearing disability or being d/Deaf face challenges that begin in early childhood. With 90% born to hearing parents, the majority of d/Deaf individuals develop without access to a common language with others, and lack literacy skills in sign language.
In the developing world, children are confronted with the additional impacts of armed conflicts, poverty, and short-sighted policies. These dynamics can be barriers to accessing medical, legal, social, economic, and educational assistance, building meaningful relationships and creating hope-filled futures.
At Martha EDU, we strive to eradicate the barriers to literacy from the lives of d/Deaf individuals from childhood, using interactive flashcards and mobile app technologies.
We aspire to reach every home with our products. By leveraging our state-of-the-art flashcards equipped with QR codes and augmented reality features, d/Deaf individuals and their families can benefit from a fully-immersive learning experience.
Using a multi-level structure, we also gradually add English and Arabic words to the vocabulary and imagination of children and their families. Moreover, given the nature of our solutions, we are able to scale and localize our products to a wide range of contexts and cultures.
of d/Deaf people lack education or are undereducated, are illiterate or semi-literate.1
of d/Deaf children are born to hearing parents with little or no experience dealing with d/Deaf people. 2
1. World Federation of the Deaf. 2003. “Position Paper regarding the United Nations Convention on the Rights of People with Disabilities.” Ad Hoc Committee on an International Convention, Fourth Session. 24 June, 2003. [URL]
2. Mitchell, Ross and Michael Karchmer. 2004. “Chasing the Mythical Ten Percent: Parental Hearing Status of Deaf and Hard of Hearing Students in the United States.” Sign Language Studies 4(2): 138-163. [PDF]
Why Martha EDU?
Martha EDU’s sign language flashcard system is unique because it is–